November
Wonder What Customers Think About Your Website? Find Out With Google Sidewiki.
2009 at 02:43 pm Posted by Sherri Sharp
I ask a lot of people for their opinion of social-media tools like Twitter and I always get a lot of different responses—ranging from 100% commitment to curiosity to utter disdain. However you feel about social media, here is one simple fact: Even if you're one who considers these tools inane and a waste of time, a large number of your most influential customers do not. And that means you must at least monitor the conversation for possible signs of trouble. In a Premium article at MarketingProfs, Mack Collier outlines five such tools you simply cannot ignore. They include Google Sidewiki, a new add-on for Internet Explorer and Firefox browsers. Once installed, it can open a side panel where visitors are able to read other visitors' feedback—and leave their own—on any page at any website.
"Every webpage now can be commented on," explains Collier. "Every. Single. One. Potentially, your competitor could comment on your company's website criticizing your products and services. So can your customers. Did you launch a blog and turn off comments? Now your readers can still comment 'on' your blog." "You need to familiarize your company with what this tool can do," says Collier, "so that you can react to feedback left for your company and, hopefully, become proactive in using Sidewiki to connect with current and potential customers."
In other words, you can no longer control the conversation, even on your own homepage—because for those with the Sidewiki tool, every site is a social-media site.
Posted in: Social Media
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