November
Why hire an ad agency when you can give your money away to John Q. Public?
2009 at 04:10 pm Posted by Sherri Sharp
We've all seen the ads on late night cable featuring Matthew Lesko, AKA question mark suit dude. I even found one of his books in my husband's moving boxes. He's up there as one of those infomercial/make money scammer types that really grind a nerve that he makes so much money by being annoying. Well, now he's sticking it to the ad biz, which makes him more annoying to me. Lesko has literally spent millions on TV advertising and has used several ad agencies to help with his campaigns. To promote his latest gimmick, he's shifting his ad budget to be able to give away money to the people. He promises to pay five dollars to anyone who visits and joins "My America Benefits Plan". Of course, to get the five dollars, a person has to sign up for the program, pay one dollar and then receive five dollars back. It's a win-win for him - he makes more money and he gets access to your personal data. Sure, I'd like an extra five dollars, but is permitting him to now be able to literally in my face on my computer screen worth it?
We'll see how long his internet strategy lasts - at least with traditional cable buys, he's pumping money into the industry and we can all pick up our remotes.
Posted in: Marketing Pet-Peeves
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