May
This “Mad Men” Statistic Makes Me Mad.
2010 at 05:13 pm Posted by Sherri Sharp
Sure, I love the show and can't wait for the new season, but I don't want to see my industry still stuck in the '60's. My AdRants Daily reports that 100% of the 2010 Super Bowl Ads were created by white men. Of the 52 professionally produced ads by advertising agencies and aired during the Super Bowl, 100 percent of the creative directors were white, with only 6 percent of them being women. That's one of the findings in a new study from the NAACP to be released today at a press conference in New York. The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP.
So I guess the challenge lies in the immortal words of Don Draper, "You came here because we do this better than you, and part of that is letting our creatives be unproductive until they are."
I'm just hoping that future creativity for the pinnacle of TV advertising is derived from a little more diversity.
Posted in: Marketing Pet-Peeves
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