April
The E*Trade Babies as a Movie?? Would You Watch?
2010 at 02:57 pm Posted by Sherri Sharp
OK - I like these commercials. I wouldn't want to sit in an editing booth trying to match voice overs, but that's one reason I admire editors. But, seriously, a movie? Erik Davis from Cinematical is reporting that one is actually being planned. Remember the Geico Caveman TV series? Nope. Apparently Hollywood didn't learn that taking funny TV commercial gimmicks and trying to turn them into something bigger really doesn't work. The plot supposedly involves a group of talking babies as they make their way across a playground. I don't know how many parents would shell out money to see this when can they see this for free everyday - and babies are just naturally funny. Unless this is some brilliant move by ETrade to infiltrate our minds with subliminal messaging about living the broker high life, then Hollywood should learn from its mistakes and leave good advertising alone.
Posted in: Marketing Pet-Peeves
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