July
The 411 on Affiliate Program Marketing
2009 at 04:56 pm Posted by Colin Warner
By this point, everyone knows (or should at lease recognize) internet marketing tools such as Pay Per Click advertisements, Website Optimization, Blogging, and so forth. However, few are familiar with one of the ''newer'' tools, known as Affiliate Marketing or Affiliate Program Marketing.
What is Affiliate Marketing?
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. For example, our agency has recently teamed up with a number of advertisers and brands of products that we frequently use or that we feel would be beneficial for our visitors. You can check them out in the ''Sharp Recommends'' section on the right navigational bar. And since you’re there, check a few of them out by clicking on them. Sometimes the offers that appear for these vendors are a much better bargain than you could find elsewhere.
Personally, when I started using affiliates for some of our clients, I found if VERY tedious to keep track of each individual program, login and username for these programs, and which client's site they were going to be used on. Then when I was trying to find a better solution, the clouds parted and the Affiliate Sun God shined through. As any good marketer would, a company called Commission Junction recognized this “hole” in the marketplace and developed a website (Click HERE to take a gander) to make management of Affiliate Programs simple as pie. On their website, advertisers can create a login and choose from thousands of vendors (with big names including Banana Republic, Xerox, Wall Street Journal, etc.). From your login page, you can track the performance of each, every site they are placed on, and view all of the vendor’s advertising options including keyword ads, text ads, banner ads and more.
Commission Junction has truly made my life easier and I would recommend the site to any marketer that wants to dabble in the Affiliate Marketing Pond. Kudos to them. Now remember, if you know you are in need of a specific product from one of our affiliates, make sure to come back to our site and purchase it through here. All proceeds are going right back into the maximization of this blog so we can continue to offer relevant, quality (or at least we think so) material for our bloggers and bloggettes.
Posted in: Internet Marketing
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