June
Since We’re Coming Up on a Holiday Weekend, I Can Dream Can’t I?
2009 at 04:55 pm Posted by Sherri Sharp
A while back, I read about Philly-based agency Gyro Worldwide changing their name to Quaker City Mercantile due to the fact they believe they “are a hybrid of 19th century mercantilism and 21st century brand artistry.” Wow. But today I read these “artists” are crafting something else – BEER and RUM!
We all know the ad industry as a whole is suffering from spending cuts, general client malaise about the economy and the unwritten rule that marketing is always the first thing to go. But I think these guys are onto something.
They have a series of books, they’re producing films, they have their own brand of rum – Sailor Jerry – and now they’re making beer. The agency took a major stake in New England's Narragansett Brewery. Of course being an ad agency, they have produced their own campaign including print collateral, surfboard and airplane banners, radio, TV and a line of apparel.
My first thought was “BRILLIANT! Our creative sessions could quadruple in fun and we can pay the vendors in beer!” Then, my thoughts shifted to who would actually want to work on the agency side versus playing with hops and sugarcane. Although it is summer and this sounds like a great way to diversify, I think we’ll just stick to reinventing the agency with shifting client needs. I’d be happy to discuss this over a cold one with you.
Posted in: Marketing Musings
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