June
Measuring your “e”ffectiveness
2009 at 02:10 pm Posted by Sherri Sharp
Are you getting good reports from your email vendor or IT administrator? If not, you’re missing some important stats to measure the effectiveness of your email campaigns. You should be monitoring trends, clearly matching response to revenue and making sure that you have good open rates. Some statistics that should be examined for each blast or campaign include:
• Revenue per email campaign
• Revenue per subscriber (and subscriber segment)
• Conversion rate
• Unsubscribe rate
• Average order size
• New subscriber growth rate
To improve performance make sure you’re looking at the data at the subscriber level or at least subscriber-segment level and not just the numbers in whole.
Posted in: Internet Marketing
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