September
Coca Cola Takes Facebook From Virtual To Reality Seamlessly With Incredible Technology
2010 at 01:56 pm Posted by Sherri Sharp
Leave it to one of my favorite brands (and an account I cut my marketing teeth on) to combine incredible technology and social media in a very innovative promotion. Daniel Snyder, writer for Information Carnivore, shares the promotion where Coca Cola Village in Israel partnered with Facebook to seamlessly allow the teens enjoying themselves at Coca Cola Village to share their experience online. The now famous Facebook “like” button became a real life reality as vacationing teenagers were given RFID (Radio Frequency Identification) bracelets which were encoded with their Facebook user name and password. When the wristband was ‘swiped’ over top of the real life thumbs up box their Facebook status was instantly updated with what they were doing at the village. In addition if photographed by one of the official village photographers, the RFID bracelet would tag everyone in the photo and upload it to Facebook automatically.
The video tells the story. The Coca Cola village holds 650 teens at one time, and in each cycle Facebook was seeing about 35,000 posts! That means every teen was posting Coca Cola branded content just under 54 times on their Facebook profile, to be seen and liked by all their friends and family.
To me, this is amazing and kind of scary at the same time and I wonder where this is headed next.
" title="Social Media Innovation">Coca Cola Facebook Integration
Posted in: Social Media
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