Media

January

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Let The Barrage Of Super Bowl Ads Begin! We’ll Start With “A” For Audi.

2012 at 01:15 pm Posted by Sherri Sharp

I have never seen any of the Twilight or Underworld movies, watched True Blood or any other vampire-themed entertainment. (I will admit I do love me some zombies on AMC's "The Walking Dead", though.) I don't have anything against vampires but they're currently very ubiquitous - that's why I like this Super Bowl spot from Audi promoting their LED headlight system with 5,000 Kelvin light power. The ad became available after Facebook users solved the brand's Race the Light social media contest. Whether you have an affinity for the dark side or not, this ad does a good job capitalizing on the vampire craze driving their product attribute.

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January

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Priceline Boots The Negotiator - Is Flo Next?

2012 at 04:06 pm Posted by Sherri Sharp

AdRants' Steve Hall reports today that after 14 years, Priceline has decided it's time for a new direction and in a spot that will debut Monday, Shatner's Negotiator character will plunge to his death in a bus after telling a couple to "save yourselves...some money!" Shatner, in the bus, then tumbles off a cliff and dies an explosive death. Shatner's Captain Kirk character died in the 1994 film Star Trek: Generations.

Of the decision, Shatner said, "I'm in grief mode. It's not the first time I've had an iconic character die off. It was a great run. If the management says this is the end, this is the end." Better to go out on top then be seen as a hanger on.

The move is part of a planned new direction for Priceline which will have less to do with the site's well known price negotiation feature and more to do with its newer fixed price, discount-booking focused approach. There may even be a spot in this year's Super Bowl.

Shatner will be missed but things change, companies change and that means their ad campaigns have to as well. Can we get a ceremonial "Khaaaaaaaaan!" ?